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Meet The Stockist: Berylune, a shop full to the brim with colorful things
Hello!
After such positive feedback on our first 'Stockist Spotlight' I'm back with another one...
Introducing Berylune, based in the beautiful regency town of Leamington Spa. Berylune opened in 2012 and has a very successful bricks and mortar shop alongside a strong online presence and an engaging social media. They have been long standing stockists of Hadley for over 4 years and enjoy a wide selection of designs.
I had the pleasure of chatting to Dan, the creative behind Berylune's social media and photography, about why they love Hadley.
Q. Why do you love Hadley?
A. "Hadley’s card collection is a favourite of ours at Berylune. The cards add gorgeous pops of colour to our display, and customers love the unique shapes and formats. Safe to say we’re big fans!"
Q. What is your best selling Hadley Card?
A. "The stand up Happy Birthday Flower card has outsold all other cards in the past year, but the die cut chicks are also proving popular, as are the Tall Flower cards. Ultimately a sentiment sells better than a plain card and Happy Birthday is most popular!
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Q. Which are your busiest days or seasons in the shop?
A. "Saturdays are usually the busiest days of the week and Christmas is the busiest season of the year! Mother's Day and Valentine's Day are both very card heavy also. In the last couple of weeks before Christmas we have a mantra that helps us to remember how busy it gets - 'Everyday is a Saturday!''
Q. Does Weather effect your footfall?
A. " In those busy weeks before Christmas, no! Rain just makes everyone grumpy. Rain in itself isn't too bad, if it's rainy on a Saturday people usually still come out dressed and ready for it. The worst is a sudden torrential downpour that shoppers weren't prepared for, they all scuttle home and we don't blame them! The perfect shopping day is cool and bright.
Q. Do you have a loyal customer base?
A. "Absolutely! Regular customers are why any independent business is able to thrive, we have amazing locals that pop in every week for a treat, a card and a natter, as well as lovely online shoppers who order regularly and sometimes make the trip to see us from further afield, which is wonderful. We hope we make them feel more local than they actually are via email and social media, but to see their faces is our favourite thing. Every single customer is very much appreciated, whether they pop in once a month or once a year of course!
Berylune's card display is a joyful corner of colour, filled with thoughtfully curated collections from a host of independent designers, with rolls of wrap sitting in stylish tubs below, it's no surprise their loyal customers return week after week in search of the perfect card!
To finish up I asked Dan which Hadley card he would be sending next....
A. "Easy! We've just had some friends move house and I have bought them the Fisherman's Hut concertina card"
With special thanks to Dan for his time and the fantastic imagery. We think Hadley sits beautifully well in Berylune!
Thanks for reading, and do reach out to me if you would like to be featured in a 'Stockist Spotlight'
Anna - hello@hadleypapergoods.co.uk
Discover more from Berylune by following their Instagram account @beryluneuk