Meet The Team

Jo Waterhouse, Owner of Hadley Paper Goods


Hello I'm Jo! Welcome to Hadley Paper Goods. At Hadley we create unique eco-friendly greeting cards and other paper products such gift wrap and our signature Sketch/Notebooks.

Hadley products are designed with love and care and are beautifully printed; the colours are vibrant and the detail exquisite. All Hadley designs start life as an original artwork: a collage, drawing or print. Our cards are designed to look so good on a shelf or mantelpiece that they’ll be kept up there long after the occasion has passed!

Our products are made from recycled materials, are 100% recyclable, including the packaging, and are made in the UK.

About Me

I come from a long line of artists and have been drawing, painting and creating for as long as I can remember. I have always been particularly fascinated by pattern and design. Before I started Hadley, I was an antique dealer in London. The shapes, colours and textures of the pieces I sourced were a constant source of inspiration for my artwork.

When I became a mother in 2016, I wanted a job that fitted flexibly around being present with my children as much as possible. I decided it was time to stop selling beautiful things that other people had made, and start selling beautiful things that I had made! I have a lot of fun in the studio. Sometimes designs are hand-painted or printed from a block, pieces might be snipped out of old books or magazines. I often use antique paper in my collaging, a homage to my early career.

I still create every Hadley design from scratch myself but I now have a wonderful team who run other aspects of the business. I feel privileged to have built and grown an enterprise that is run entirely by women who are also mothers. We all work flexibly around family life and have a great time doing it. Design and creativity drives us at Hadley Headquarters and makes us extremely happy! We think that happiness shines through in our products, I hope you will agree.

Nadia - Fulfilment

Nadia, in charge of fulfilment

In 2019 Nadia joined the Hadley team. She is the wonderful person you will communicate with when you buy from Hadley Wholesale. She is the driving force behind the business, keeping the warehouse running smoothly.

Hannah - Marketing

Hannah, marketing

In summer 2022 Hannah joined the team to work on all things marketing. She works behind the scenes launching our new products and making sure everything looks splendid for our lovely customers, like you!